Selling Technology: Warming Up the Cold and Becoming a Bit Better Than Human

Mon, 07 Apr 2025 12:33:25 +0000

Selling technology. The very phrase can conjure images of complex jargon, lengthy spec sheets, and a transactional, often impersonal, sales process. But in today’s rapidly evolving landscape, effectively selling technology requires far more than just listing features and benefits. It demands a nuanced understanding of human needs, a warm approach to marketing, and a vision for how technology can truly empower individuals and organizations.